5^th World Holistic Nursing Conference

India is a booming economy, though it is challenged by an ever-growing population and a perennially burdened health care system. Government hospitals struggle to provide quality care and health insurances are not yet within the reach of the common man. Emergency departments are in dearth and emergency transfers lack promptness and standardized practices. Th e infrastructure does not support air transfers (helicopter services) to all zones and also unaff ordable by the majority of its citizens. Road ambulances are

not quick enough, needless to say unapproachable in some urban and majority of rural areas. Call centres are not yet professional enough to cope up with the medical emergency needs of the country. With all these limitations and aff ordability issues, having to respond promptly to emergencies within the golden hour for this large population with a conservative mindset, there had to be a concept which could fi rst be aff ordable and also accessible to the larger society. An insight into how for the fi rst time in India, the urgent care concept

evolved. How an urgent care is made aff ordable to the people. What are the advantages of an urgent care center in your own locality and what are the diffi culties of running an urgent care center in a large developing nation? Why urgent care centers are quickly becoming the preferred choice over traditional physician appointments and emergency room visits. Peek into the heart of an Indian urgent care center which could be the future of prompt emergency care in this diverse cultural land.